{"id":1049766,"date":"2024-03-14T02:33:11","date_gmt":"2024-03-14T02:33:11","guid":{"rendered":"https:\/\/magazineoffice.com\/podcast-como-temu-shein-y-compania-estan-secuestrando-el-comercio-minorista-en-linea\/"},"modified":"2024-03-14T02:33:14","modified_gmt":"2024-03-14T02:33:14","slug":"podcast-como-temu-shein-y-compania-estan-secuestrando-el-comercio-minorista-en-linea","status":"publish","type":"post","link":"https:\/\/magazineoffice.com\/podcast-como-temu-shein-y-compania-estan-secuestrando-el-comercio-minorista-en-linea\/","title":{"rendered":"PODCAST &#8211; C\u00f3mo Temu, Shein y compa\u00f1\u00eda est\u00e1n secuestrando el comercio minorista en l\u00ednea"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div id=\"id-doc-1ho7kt7mv0\" content=\"\" pagetype=\"Article\" componenttype=\"header\" data-vars-danzz-first-article-element=\"true\" is-new-line-child=\"true\" class=\"headline\">\n<div class=\"headline__inner\">\n<p class=\"headline__lead\">Las plataformas chinas compiten con los minoristas suizos e inundan el mercado con productos baratos que nadie realmente necesita.  Darius Zumstein todav\u00eda ve m\u00e1s ventajas que desventajas en el comercio electr\u00f3nico.<\/p>\n<\/p><\/div>\n<\/div>\n<figure id=\"id-doc-1ho7kula90\" content=\"\" pagetype=\"Article\" componenttype=\"image\" is-new-line-child=\"true\" class=\"articlecomponent image\" style=\"position:relative;\">\n<div data-nzz-tid=\"image-placeholder\" itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/ImageObject\" itemid=\"https:\/\/img.nzz.ch\/2024\/03\/12\/17a1e859-51a8-4d54-a414-4e42892591f9.jpeg?width=1200&#038;height=800&#038;fit=crop&#038;quality=75&#038;auto=webp\" class=\"image-placeholder image__placeholder\" style=\"padding-bottom:66.67%;\"> <!----> <!----><\/div><figcaption class=\"articlecomponent__description\">\n<div class=\"image-description\">\n<h2 data-nzz-tid=\"image-description-caption\" data-team-image-caption=\"true\" class=\"image-description__caption image-description__caption--large\">Cualquiera puede montar una tienda online hoy.  Un buen avance, afirma Darius Zumstein.<\/h2>\n<p><span data-nzz-tid=\"image-description-author\" class=\"image-description__author-single\">PD<\/span><\/p>\n<\/div>\n<\/figcaption><!----><\/figure>\n<div id=\"id-doc-1ho7l09am0\" content=\"\" pagetype=\"Article\" componenttype=\"audio-url\" is-new-line-child=\"true\" class=\"articlecomponent audio\">\n<div class=\"audio__container\">\n<figure class=\"audio__poster\"><button class=\"button button--nohover image-placeholder\"><img decoding=\"async\" alt=\"\u00bfQui\u00e9n se beneficia del comercio online, Darius Zumstein?\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" loading=\"lazy\" srcset=\"https:\/\/img.nzz.ch\/2024\/03\/06\/a1418f52-560f-4392-99f1-8ba3553dec58.png?width=120&#038;height=120&#038;fit=bounds&#038;quality=75&#038;auto=webp&#038;crop=3000,3000,x0,y0 120w, https:\/\/img.nzz.ch\/2024\/03\/06\/a1418f52-560f-4392-99f1-8ba3553dec58.png?width=240&#038;height=240&#038;fit=bounds&#038;quality=75&#038;auto=webp&#038;crop=3000,3000,x0,y0 240w\" width=\"3000\" height=\"3000\" class=\"image-placeholder__image\"\/><\/button><\/figure>\n<p> <!----> <button class=\"button--clean button--nohover\"><\/p>\n<h2 class=\"audio__name\">\n<p>        \u00bfQui\u00e9n se beneficia del comercio online, Darius Zumstein?<br \/>\n      <\/h2>\n<p> <!----> <\/p>\n<p><span class=\"metainfo__item metainfo__item--author\"><\/p>\n<p>          Jenny Rieger<br \/>\n        <\/span> <time class=\"metainfo__item metainfo__item--date\"><\/p>\n<p>          14 de marzo de 2024<br \/>\n        <\/time><\/p>\n<p><\/button> <\/div>\n<\/div>\n<p data-team-paragraph=\"\" id=\"id-doc-1hopan21k0\" content=\"\" pagetype=\"Article\" componenttype=\"p\" is-new-line-child=\"true\" class=\"articlecomponent text nzzinteraction\">Si necesita una maquinilla de afeitar nueva, unos auriculares o un paquete de diez calcetines, no tiene que salir de casa gracias al comercio minorista online.  Cada vez m\u00e1s personas recurren a esta opci\u00f3n: en los \u00faltimos diez a\u00f1os, las ventas online en Suiza se han m\u00e1s que duplicado.  En 2023, los suizos hicieron pedidos especialmente importantes al extranjero.  Especialmente en el caso de minoristas de bajo coste como Temu y Shein, cuyos paquetes desde China se entregan a Suiza en avi\u00f3n.<\/p>\n<p data-team-paragraph=\"\" id=\"id-doc-1hopcge9h1\" content=\"\" pagetype=\"Article\" componenttype=\"p\" is-new-line-child=\"true\" class=\"articlecomponent text nzzinteraction\">Mientras Temu ofrece una amplia gama de productos diferentes, Shein se especializa en ropa.  Lo que tienen en com\u00fan las tiendas online es que ofrecen productos de baja calidad a precios rid\u00edculos.  Ganaban su dinero con el enorme volumen de mercanc\u00edas que enviaban a todo el mundo, explica el experto en comercio electr\u00f3nico Darius Zumstein en el programa actual de \u201cNZZ Megahertz\u201d.<\/p>\n<p data-team-paragraph=\"\" id=\"id-doc-1hop4reuf0\" content=\"\" pagetype=\"Article\" componenttype=\"p\" data-vars-danzz-last-article-element=\"true\" is-new-line-child=\"true\" class=\"articlecomponent text nzzinteraction\">Por supuesto, esto plantea la cuesti\u00f3n de la sostenibilidad y las condiciones de producci\u00f3n.  Sin embargo, considera positivo el comercio online en general, afirma Zumstein.  \u201cCondujo a la democratizaci\u00f3n.  Cada uno puede producir y ofrecer algo al precio que elija.\u00bb<\/p>\n<section data-grws-bta=\"default\" id=\"id-doc-1ho7kt7mv3\" content=\"\" pagetype=\"Article\" componenttype=\"moreToSubject\" data-vars-danzz-last-article-element=\"true\" is-new-line-child=\"true\" class=\"pageelement pageelement--moretosubject nzzinteraction\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.nzz.ch\/podcast\/megahertz\/wie-temu-shein-und-co-den-onlinehandel-kapern-ld.1821787\" target=\"_blank\" rel=\"noopener\">Source link-58 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las plataformas chinas compiten con los minoristas suizos e inundan el mercado con productos baratos que nadie realmente necesita. Darius Zumstein todav\u00eda ve m\u00e1s ventajas que desventajas en el comercio&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1049767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17593,216,4473,681,253,13687,9010,47105,55496,58068],"_links":{"self":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1049766"}],"collection":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/comments?post=1049766"}],"version-history":[{"count":1,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1049766\/revisions"}],"predecessor-version":[{"id":1049768,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1049766\/revisions\/1049768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media\/1049767"}],"wp:attachment":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media?parent=1049766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/categories?post=1049766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/tags?post=1049766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}