{"id":1058833,"date":"2024-03-21T02:21:22","date_gmt":"2024-03-21T02:21:22","guid":{"rendered":"https:\/\/magazineoffice.com\/podcast-por-que-nos-encanta-ir-de-compras\/"},"modified":"2024-03-21T02:21:24","modified_gmt":"2024-03-21T02:21:24","slug":"podcast-por-que-nos-encanta-ir-de-compras","status":"publish","type":"post","link":"https:\/\/magazineoffice.com\/podcast-por-que-nos-encanta-ir-de-compras\/","title":{"rendered":"PODCAST &#8211; Por qu\u00e9 nos encanta ir de compras"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div id=\"id-doc-1ho7kt7mv0\" content=\"\" pagetype=\"Article\" componenttype=\"header\" data-vars-danzz-first-article-element=\"true\" is-new-line-child=\"true\" class=\"headline\">\n<div class=\"headline__inner\">\n<p class=\"headline__lead\">La evoluci\u00f3n nos ha dotado de mecanismos que aseguran nuestra supervivencia.  Muchas de ellas tambi\u00e9n entran en juego a la hora de tomar decisiones de compra.<\/p>\n<\/p><\/div>\n<\/div>\n<figure id=\"id-doc-1ho7kula90\" content=\"\" pagetype=\"Article\" componenttype=\"image\" is-new-line-child=\"true\" class=\"articlecomponent image\" style=\"position:relative;\">\n<div data-nzz-tid=\"image-placeholder\" itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/ImageObject\" itemid=\"https:\/\/img.nzz.ch\/2024\/03\/19\/4300dca0-de33-46a1-ad01-f18e68ffa0bc.jpeg?width=1200&#038;height=676&#038;fit=crop&#038;quality=75&#038;auto=webp\" class=\"image-placeholder image__placeholder\" style=\"padding-bottom:56.33%;\"> <!----> <!----><\/div><figcaption class=\"articlecomponent__description\">\n<div class=\"image-description\">\n<h2 data-nzz-tid=\"image-description-caption\" data-team-image-caption=\"true\" class=\"image-description__caption image-description__caption--large\">\u00bfUna hamburguesa con patatas fritas o ensalada?  Hay buenas razones por las que normalmente nos apetecen m\u00e1s alimentos grasos y dulces, dice Christian Fichter.<\/h2>\n<p><span data-nzz-tid=\"image-description-author\" class=\"image-description__author-single\">Natalie Fasnacht \/ NZZ<\/span><\/p>\n<\/div>\n<\/figcaption><!----><\/figure>\n<div id=\"id-doc-1ho7l09am0\" content=\"\" pagetype=\"Article\" componenttype=\"audio-url\" is-new-line-child=\"true\" class=\"articlecomponent audio\">\n<div class=\"audio__container\">\n<figure class=\"audio__poster\"><button class=\"button button--nohover image-placeholder\"><img decoding=\"async\" alt=\"\u00bfPor qu\u00e9 nos encanta ir de compras, Christian Fichter?\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" loading=\"lazy\" srcset=\"https:\/\/img.nzz.ch\/2024\/03\/06\/a1418f52-560f-4392-99f1-8ba3553dec58.png?width=120&#038;height=120&#038;fit=bounds&#038;quality=75&#038;auto=webp&#038;crop=3000,3000,x0,y0 120w, https:\/\/img.nzz.ch\/2024\/03\/06\/a1418f52-560f-4392-99f1-8ba3553dec58.png?width=240&#038;height=240&#038;fit=bounds&#038;quality=75&#038;auto=webp&#038;crop=3000,3000,x0,y0 240w\" width=\"3000\" height=\"3000\" class=\"image-placeholder__image\"\/><\/button><\/figure>\n<p> <!----> <button class=\"button--clean button--nohover\"><\/p>\n<h2 class=\"audio__name\">\n<p>        \u00bfPor qu\u00e9 nos encanta ir de compras, Christian Fichter?<br \/>\n      <\/h2>\n<p> <!----> <\/p>\n<p><span class=\"metainfo__item metainfo__item--author\"><\/p>\n<p>          Jenny Rieger<br \/>\n        <\/span> <time class=\"metainfo__item metainfo__item--date\"><\/p>\n<p>          21 de marzo de 2024<br \/>\n        <\/time><\/p>\n<p><\/button> <\/div>\n<\/div>\n<p data-team-paragraph=\"\" id=\"id-doc-1hop4reuf0\" content=\"\" pagetype=\"Article\" componenttype=\"p\" is-new-line-child=\"true\" class=\"articlecomponent text nzzinteraction\">\u00bfPor qu\u00e9 compramos?  \u00bfY c\u00f3mo decidimos qu\u00e9 comprar?  La respuesta est\u00e1, al menos en parte, en nuestro pasado evolutivo, afirma el psic\u00f3logo empresarial Christian Fichter.  \u201cEl consumo no es otra cosa que la satisfacci\u00f3n de necesidades\u201d. <\/p>\n<p data-team-paragraph=\"\" id=\"id-doc-1hpe462520\" content=\"\" pagetype=\"Article\" componenttype=\"p\" is-new-line-child=\"true\" class=\"articlecomponent text nzzinteraction\">Esto tambi\u00e9n incluye la necesidad de pertenencia social: quien compra una Harley-Davidson con ropa de cuero negra expresa su deseo de pertenecer al grupo de motociclistas Harley.  Por el contrario, tambi\u00e9n utilizamos productos de consumo para diferenciarnos de los dem\u00e1s.<\/p>\n<p data-team-paragraph=\"\" id=\"id-doc-1hpe6eh300\" content=\"\" pagetype=\"Article\" componenttype=\"p\" data-vars-danzz-last-article-element=\"true\" is-new-line-child=\"true\" class=\"articlecomponent text nzzinteraction\">Las empresas lo saben y lo explotan.  Christian Fichter explica en el programa actual de \u201cNZZ Megahertz\u201d qu\u00e9 influencia tiene la publicidad en la sociedad, c\u00f3mo surge la adicci\u00f3n a las compras y c\u00f3mo podemos protegernos de ella.<\/p>\n<section data-grws-bta=\"default\" id=\"id-doc-1ho7kt7mv3\" content=\"\" pagetype=\"Article\" componenttype=\"moreToSubject\" data-vars-danzz-last-article-element=\"true\" is-new-line-child=\"true\" class=\"pageelement pageelement--moretosubject nzzinteraction\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.nzz.ch\/podcast\/megahertz\/warum-wir-shopping-lieben-ld.1822845\" target=\"_blank\" rel=\"noopener\">Source link-58 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La evoluci\u00f3n nos ha dotado de mecanismos que aseguran nuestra supervivencia. Muchas de ellas tambi\u00e9n entran en juego a la hora de tomar decisiones de compra. \u00bfUna hamburguesa con patatas&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1058834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8342,1710,1645,9010,110,111],"_links":{"self":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1058833"}],"collection":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/comments?post=1058833"}],"version-history":[{"count":1,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1058833\/revisions"}],"predecessor-version":[{"id":1058835,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1058833\/revisions\/1058835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media\/1058834"}],"wp:attachment":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media?parent=1058833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/categories?post=1058833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/tags?post=1058833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}