{"id":1103060,"date":"2024-04-24T10:25:15","date_gmt":"2024-04-24T10:25:15","guid":{"rendered":"https:\/\/magazineoffice.com\/coca-cola-bebe-1-100-millones-de-dolares-de-la-nube-y-la-inteligencia-artificial-de-microsoft-en-medio-de-una-investigacion-anticompetitiva-por-parte-de-los-reguladores-antimonopolio\/"},"modified":"2024-04-24T10:25:18","modified_gmt":"2024-04-24T10:25:18","slug":"coca-cola-bebe-1-100-millones-de-dolares-de-la-nube-y-la-inteligencia-artificial-de-microsoft-en-medio-de-una-investigacion-anticompetitiva-por-parte-de-los-reguladores-antimonopolio","status":"publish","type":"post","link":"https:\/\/magazineoffice.com\/coca-cola-bebe-1-100-millones-de-dolares-de-la-nube-y-la-inteligencia-artificial-de-microsoft-en-medio-de-una-investigacion-anticompetitiva-por-parte-de-los-reguladores-antimonopolio\/","title":{"rendered":"Coca-Cola bebe 1.100 millones de d\u00f3lares de la nube y la inteligencia artificial de Microsoft, en medio de una investigaci\u00f3n \u00abanticompetitiva\u00bb por parte de los reguladores antimonopolio"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"article-body\">\n<h2 id=\"what-you-need-to-know-3\">Lo que necesitas saber<\/h2>\n<ul>\n<li>Microsoft y Coca-Cola firman un acuerdo por cinco a\u00f1os por valor de 1.100 millones de d\u00f3lares.<\/li>\n<li>La compa\u00f1\u00eda de bebidas tendr\u00e1 acceso a los servicios de computaci\u00f3n en la nube y de inteligencia artificial de Microsoft, incluidos Azure OpenAI Service y Copilot para Microsoft 365.<\/li>\n<li>Ambas empresas intentar\u00e1n explorar conjuntamente c\u00f3mo mejorar la productividad utilizando Copilot para Microsoft 365.<\/li>\n<\/ul>\n<hr\/>\n<p>Coca-Cola entr\u00f3 recientemente en <a rel=\"nofollow noopener\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/click.linksynergy.com\/deeplink?id=kXQk6%2AivFEQ&#038;mid=24542&#038;u1=wp-us-1113184366195380993&#038;murl=https%3A%2F%2Fnews.microsoft.com%2F2024%2F04%2F23%2Fthe-coca-cola-company-and-microsoft-announce-five-year-strategic-partnership-to-accelerate-cloud-and-generative-ai-initiatives%2F\" data-url=\"https:\/\/news.microsoft.com\/2024\/04\/23\/the-coca-cola-company-and-microsoft-announce-five-year-strategic-partnership-to-accelerate-cloud-and-generative-ai-initiatives\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"hawklinks\" data-placeholder-url=\"https:\/\/click.linksynergy.com\/deeplink?id=kXQk6%2AivFEQ&#038;mid=24542&#038;u1=hawk-custom-tracking&#038;murl=https%3A%2F%2Fnews.microsoft.com%2F2024%2F04%2F23%2Fthe-coca-cola-company-and-microsoft-announce-five-year-strategic-partnership-to-accelerate-cloud-and-generative-ai-initiatives%2F\" data-google-interstitial=\"false\" data-merchant-name=\"microsoft.com\" data-merchant-id=\"1855\" data-merchant-url=\"microsoft.com\" data-merchant-network=\"LS\">un acuerdo de cinco a\u00f1os por 1.100 millones de d\u00f3lares con Microsoft<\/a>lo que le permite aprovechar sus servicios de inteligencia artificial y computaci\u00f3n en la nube, incluidos Azure OpenAI Service y <a rel=\"nofollow noopener\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.windowscentral.com\/software-apps\/microsoft-copilot-is-officially-part-of-everything-in-microsoft-365\" data-before-rewrite-localise=\"https:\/\/www.windowscentral.com\/software-apps\/microsoft-copilot-is-officially-part-of-everything-in-microsoft-365\">Copiloto para Microsoft 365<\/a>.<\/p>\n<p>Como ya sabr\u00e1s, Coca-Cola ten\u00eda un acuerdo similar con Microsoft en 2020. El compromiso de 250 millones de d\u00f3lares se centr\u00f3 en mejorar la transformaci\u00f3n digital de Coca-Cola.<\/p>\n<aside class=\"hawk-nest\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\"\/>\n<p>Seg\u00fan Neeraj Tolmare, vicepresidente senior y director de informaci\u00f3n global de Coca-Cola:<\/p>\n<p><em>\u00abNuestra asociaci\u00f3n ampliada con Microsoft es un pr\u00f3ximo cap\u00edtulo importante en el viaje de Coca-Cola hacia una empresa digital impulsada por tecnolog\u00edas emergentes. Las capacidades de Microsoft ayudan a acelerar nuestra adopci\u00f3n de la IA para crear valor empresarial incremental\u00bb.<\/em><\/p>\n<p>La asociaci\u00f3n ampliada permitir\u00e1 a las empresas \u00abexperimentar conjuntamente con nuevas tecnolog\u00edas innovadoras como Azure OpenAI Service para desarrollar casos de uso innovadores de IA generativa en diversas funciones comerciales\u00bb.  Ambas empresas intentar\u00e1n establecer c\u00f3mo Copilot para Microsoft 365 puede mejorar y mejorar la productividad.<\/p>\n<p>Vale la pena se\u00f1alar que Coca-Cola ya ha realizado la transici\u00f3n de sus aplicaciones a Microsoft Azure, y es probable que m\u00e1s socios embotelladores independientes sigan los mismos pasos.  La empresa de bebidas ya ha estado utilizando la IA y el servicio Azure OpenAI para reevaluar su estrategia comercial, desde el marketing hasta la marca y el proceso de fabricaci\u00f3n y cadena de suministro. <\/p>\n<p>La compa\u00f1\u00eda est\u00e1 explorando nuevas oportunidades con asistentes digitales impulsados \u200b\u200bpor IA en el servicio Azure OpenAI dise\u00f1ado para mejorar las relaciones con los clientes, las operaciones, la innovaci\u00f3n, la ventaja competitiva y m\u00e1s. <\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-VLDj4yDUBFza5KDuwubj5Q\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-VLDj4yDUBFza5KDuwubj5Q slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Todas las \u00faltimas noticias, rese\u00f1as y gu\u00edas para los fan\u00e1ticos de Windows y Xbox.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"antitrust-regulators-already-placed-microsoft-under-fire-for-quot-anti-competitive-quot-cloud-computing-business-practices-3\">Los reguladores antimonopolio ya criticaron a Microsoft por pr\u00e1cticas comerciales de computaci\u00f3n en la nube \u00abanticompetitivas\u00bb<\/h2>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:2048px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:75.00%;\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/GqBHis9uFAQWbkeQybJVy5-320-80.jpg.webp 320w, https:\/\/cdn.mos.cms.futurecdn.net\/GqBHis9uFAQWbkeQybJVy5-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/GqBHis9uFAQWbkeQybJVy5-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/GqBHis9uFAQWbkeQybJVy5-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/GqBHis9uFAQWbkeQybJVy5-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/GqBHis9uFAQWbkeQybJVy5-1200-80.jpg.webp 1200w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"credit\" itemprop=\"copyrightHolder\">(Cr\u00e9dito de la imagen: Windows Central)<\/span><\/figcaption><\/figure>\n<p>A principios de este mes, Microsoft recibi\u00f3 un caso presentado por un organismo de control antimonopolio con sede en Sud\u00e1frica citando <a rel=\"nofollow noopener\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.windowscentral.com\/microsoft\/microsoft-is-facing-an-investigation-by-a-south-african-antitrust-watchdog-for-alleged-anti-competitive-practices-in-its-cloud-computing-business\" data-before-rewrite-localise=\"https:\/\/www.windowscentral.com\/microsoft\/microsoft-is-facing-an-investigation-by-a-south-african-antitrust-watchdog-for-alleged-anti-competitive-practices-in-its-cloud-computing-business\">pr\u00e1cticas comerciales desleales de computaci\u00f3n en la nube<\/a>.  Y aunque el gigante tecnol\u00f3gico indic\u00f3 que no ten\u00eda conocimiento de ning\u00fan caso que involucrara a un regulador sudafricano, enfrent\u00f3 cargos similares en 2022 cuando <a rel=\"nofollow noopener\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/click.linksynergy.com\/deeplink?id=kXQk6%2AivFEQ&#038;mid=24542&#038;u1=wp-us-9870734425883311963&#038;murl=https%3A%2F%2Fblogs.microsoft.com%2Feupolicy%2F2022%2F05%2F18%2Fmicrosoft-responds-to-european-cloud-provider-feedback-with-new-programs-and-principles%2F\" data-url=\"https:\/\/click.linksynergy.com\/deeplink?id=kXQk6%2AivFEQ&#038;mid=24542&#038;u1=wp-row-7353985186885429233&#038;murl=https%3A%2F%2Fblogs.microsoft.com%2Feupolicy%2F2022%2F05%2F18%2Fmicrosoft-responds-to-european-cloud-provider-feedback-with-new-programs-and-principles%2F\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"hawklinks\" data-placeholder-url=\"https:\/\/click.linksynergy.com\/deeplink?id=kXQk6%2AivFEQ&#038;mid=24542&#038;u1=hawk-custom-tracking&#038;murl=https%3A%2F%2Fblogs.microsoft.com%2Feupolicy%2F2022%2F05%2F18%2Fmicrosoft-responds-to-european-cloud-provider-feedback-with-new-programs-and-principles%2F\" data-google-interstitial=\"false\" data-merchant-name=\"microsoft.com\" data-merchant-id=\"1855\" data-merchant-url=\"microsoft.com\" data-merchant-network=\"LS\">CISPE denunci\u00f3 ante la UE sus pr\u00e1cticas comerciales desleales<\/a>. <\/p>\n<p><strong>RELACIONADO: <\/strong><a rel=\"nofollow noopener\" target=\"_blank\" data-analytics-id=\"inline-link\" href=\"https:\/\/www.windowscentral.com\/software-apps\/amazon-and-microsoft-to-sign-dollar1-billion-megadeal-for-cloud-productivity-says-internal-document\" data-before-rewrite-localise=\"https:\/\/www.windowscentral.com\/software-apps\/amazon-and-microsoft-to-sign-dollar1-billion-megadeal-for-cloud-productivity-says-internal-document\">Amazon y Microsoft firmar\u00e1n un &#8216;megaacuerdo&#8217; de mil millones de d\u00f3lares para la productividad en la nube<\/a><\/p>\n<p>La organizaci\u00f3n agreg\u00f3 adem\u00e1s que el dominio de Microsoft en la computaci\u00f3n en la nube y el software de productividad no les dio una oportunidad a sus competidores, ya que restringi\u00f3 las opciones e infl\u00f3 los costos a medida que los clientes buscaban hacer la transici\u00f3n a la nube.<\/p>\n<aside class=\"hawk-nest\" data-model-name=\"Microsoft Office 365,Microsoft Office Family 365,Microsoft Office 365 Business\" data-widget-title=\"Today's Best Office 365 Deals\" data-widget-type=\"peacock\" data-render-type=\"editorial\"\/>\n<\/div>\n<p><script>\nwindow.reliableConsentGiven.then(function(){\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function()\n{n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}\n;if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1765793593738454');\nfbq('track', 'PageView');\n})\n<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.windowscentral.com\/microsoft\/coca-cola-sips-on-a-dollar11-billion-of-microsofts-cloud-and-ai-brew-amid-anti-competitive-probe-by-antitrust-regulators\" target=\"_blank\" rel=\"noopener\">Source link-40 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que necesitas saber Microsoft y Coca-Cola firman un acuerdo por cinco a\u00f1os por valor de 1.100 millones de d\u00f3lares. La compa\u00f1\u00eda de bebidas tendr\u00e1 acceso a los servicios de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1103061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21980],"tags":[89133,13740,6119,741,11856,6899,5430,1741,8,2587,683,1576,5594,730,110,28074,73],"_links":{"self":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1103060"}],"collection":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/comments?post=1103060"}],"version-history":[{"count":1,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1103060\/revisions"}],"predecessor-version":[{"id":1103062,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/1103060\/revisions\/1103062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media\/1103061"}],"wp:attachment":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media?parent=1103060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/categories?post=1103060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/tags?post=1103060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}