{"id":482107,"date":"2023-02-25T02:14:44","date_gmt":"2023-02-25T02:14:44","guid":{"rendered":"https:\/\/magazineoffice.com\/apple-da-un-paso-mas-hacia-los-anuncios-en-tv-plus\/"},"modified":"2023-02-25T02:14:46","modified_gmt":"2023-02-25T02:14:46","slug":"apple-da-un-paso-mas-hacia-los-anuncios-en-tv-plus","status":"publish","type":"post","link":"https:\/\/magazineoffice.com\/apple-da-un-paso-mas-hacia-los-anuncios-en-tv-plus\/","title":{"rendered":"Apple da un paso m\u00e1s hacia los anuncios en TV Plus"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white\">Apple ha realizado una contrataci\u00f3n notable que podr\u00eda indicar su intenci\u00f3n de pasar a los anuncios en Apple TV Plus.  La compa\u00f1\u00eda contrat\u00f3 a la ejecutiva de publicidad Lauren Fry para \u00abayudar a construir un negocio de publicidad en video para su servicio de transmisi\u00f3n Apple TV Plus\u00bb. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theinformation.com\/articles\/apple-hires-ad-executive-for-apple-tv-a-sign-of-apples-video-ad-ambitions\">de acuerdo a <em>La informaci\u00f3n<\/em><\/a>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white\">Actualmente, Apple TV Plus solo est\u00e1 disponible con una suscripci\u00f3n paga que <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2022\/10\/24\/23420902\/apple-tv-plus-music-price-increase\">recientemente se volvi\u00f3 m\u00e1s caro<\/a>, por lo que un nivel con publicidad que presumiblemente sea m\u00e1s asequible podr\u00eda ser una forma de que Apple atraiga nuevos suscriptores.  En este punto, tener un nivel con publicidad de un servicio de transmisi\u00f3n es bastante com\u00fan: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2022\/11\/3\/23438971\/netflix-basic-with-ads-what-you-cant-watch-padlock\">netflix<\/a> y <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/23502068\/disney-plus-basic-ads-price-worth-it-netflix\">Disney m\u00e1s<\/a> los obtuvo el a\u00f1o pasado, mientras que el plan de anuncios de HBO Max <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2021\/6\/2\/22465317\/hbo-max-ad-supported-plan\">lanzado en junio de 2021<\/a> \u2013 y al contratar a Fry, parece que Apple est\u00e1 avanzando con planes para eventualmente publicar anuncios junto con programas como <em>ted lasso<\/em> y <em>Ruptura<\/em>.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white\">  Apple no respondi\u00f3 de inmediato a una solicitud de comentarios.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2023\/2\/24\/23614183\/apple-tv-plus-ads-ad-supportied-tier-hire\" target=\"_blank\" rel=\"noopener\">Source link-37 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple ha realizado una contrataci\u00f3n notable que podr\u00eda indicar su intenci\u00f3n de pasar a los anuncios en Apple TV Plus. La compa\u00f1\u00eda contrat\u00f3 a la ejecutiva de publicidad Lauren Fry&hellip;<\/p>\n","protected":false},"author":1,"featured_media":482108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21980],"tags":[2674,2450,632,8,84,2576],"_links":{"self":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/482107"}],"collection":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/comments?post=482107"}],"version-history":[{"count":1,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/482107\/revisions"}],"predecessor-version":[{"id":482109,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/482107\/revisions\/482109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media\/482108"}],"wp:attachment":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media?parent=482107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/categories?post=482107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/tags?post=482107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}