{"id":622274,"date":"2023-05-12T02:13:07","date_gmt":"2023-05-12T02:13:07","guid":{"rendered":"https:\/\/magazineoffice.com\/el-nuevo-ceo-de-twitter-es-probablemente-este-ejecutivo-de-nbc\/"},"modified":"2023-05-12T02:13:10","modified_gmt":"2023-05-12T02:13:10","slug":"el-nuevo-ceo-de-twitter-es-probablemente-este-ejecutivo-de-nbc","status":"publish","type":"post","link":"https:\/\/magazineoffice.com\/el-nuevo-ceo-de-twitter-es-probablemente-este-ejecutivo-de-nbc\/","title":{"rendered":"El nuevo CEO de Twitter es probablemente este ejecutivo de NBC"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\">Elon Musk <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/2023\/5\/11\/23517090\/elon-musk-twitter-ceo-replacement\">dice que ha encontrado un nuevo CEO para Twitter<\/a> y que \u201cella\u201d comenzar\u00e1 en cuesti\u00f3n de semanas.  Lo m\u00e1s probable es que sea Linda Yaccarino, la actual jefa de publicidad y asociaciones de NBCUniversal. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\">Sin embargo, s\u00ed s\u00e9 que Yaccarino ha estado buscando el trabajo y dici\u00e9ndoles a sus amigos que lo quiere.  El mundo de la publicidad ciertamente est\u00e1 chismeando que es ella.  Recientemente recibi\u00f3 a Musk en su conferencia de publicidad \u00abPossible\u00bb en Miami. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/together.nbcuni.com\/insights\/news\/twitter-from-conversations-to-partnerships\/\">para una entrevista efusiva<\/a> y ha estado tuiteando una tormenta, incluso sobre lo emocionada que est\u00e1 de que NBC se asocie con Twitter para los pr\u00f3ximos Juegos Ol\u00edmpicos.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\">En su <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/elonmusk\/status\/1656748197308674048?s=61&#038;t=Uh_TpxGxxXZBqrTQuGJiHQ\">twittear hoy<\/a>Musk dijo que, una vez que su nuevo y misterioso director ejecutivo comience en unas seis semanas, \u00abhar\u00e1 la transici\u00f3n a ser presidente ejecutivo y director de tecnolog\u00eda, supervisando el producto, el software y los operadores de sistemas\u00bb. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\">Eso significa que su director general se concentrar\u00e1 casi exclusivamente en el negocio, para el cual Yaccarino ciertamente est\u00e1 calificado.  Ya dirige un negocio de anuncios multimillonario y es muy respetada entre la cohorte de CMO que necesitan ser convencidos para volver a gastar en la plataforma.  Es importante destacar que me dijeron que ella y Musk tambi\u00e9n est\u00e1n de acuerdo pol\u00edticamente.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\">\u201cElla es dura como la mierda y siempre ha querido este trabajo\u201d, dice un antiguo colega.  \u00abEs perfecto.\u00bb<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\">Si tuviera que adivinar, la raz\u00f3n por la que Musk no anunci\u00f3 el nombre es por el desafortunado momento del final de Yaccarino.  NBCU est\u00e1 programado para dar su presentaci\u00f3n Upfront anual a los anunciantes el lunes, para lo cual Yaccarino aparentemente est\u00e1 ensayando hoy.  \u00a1Extra\u00f1o!<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\"><em>Esta historia se public\u00f3 en la edici\u00f3n de hoy de mi bolet\u00edn Command Line, al que puede suscribirse a continuaci\u00f3n:<\/em><\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&#038;_a]:shadow-underline-black dark:[&#038;_a]:shadow-underline-white [&#038;_a:hover]:shadow-highlight-franklin dark:[&#038;_a:hover]:shadow-highlight-blurple\"><em>Amrita Khalid contribuy\u00f3 con este reportaje.<\/em><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2023\/5\/11\/23720648\/twitter-next-ceo-probably-linda-yaccarino\" target=\"_blank\" rel=\"noopener\">Source link-37 <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elon Musk dice que ha encontrado un nuevo CEO para Twitter y que \u201cella\u201d comenzar\u00e1 en cuesti\u00f3n de semanas. Lo m\u00e1s probable es que sea Linda Yaccarino, la actual jefa&hellip;<\/p>\n","protected":false},"author":1,"featured_media":622275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21980],"tags":[2238,3845,87,5706,104,4343,7353],"_links":{"self":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/622274"}],"collection":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/comments?post=622274"}],"version-history":[{"count":1,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/622274\/revisions"}],"predecessor-version":[{"id":622276,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/posts\/622274\/revisions\/622276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media\/622275"}],"wp:attachment":[{"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/media?parent=622274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/categories?post=622274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazineoffice.com\/wp-json\/wp\/v2\/tags?post=622274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}